One of the greatest challenges of any Public Health project is taking information effectively to vulnerable populations. More often than not, the target demographic is uneducated, unconvinced or simply doesn't have the time to hear what the government has to say through its educational posters, pamphlets or radio content. This is where video content comes in. As a medium that is conducive to engaging, memorable and convincing content, it holds immense promise. 

Ananya Roy is a Bangalore based documentary film maker who's work has found viewership on various platforms including Netflix, Youtube and various Film Festivals throughout the world. In the course of this insightful 30 minute conversation, we discuss:

1. Why Video over other forms of content?
2. How does one go about the process of creating engaging content?
3. Why is research a crucial first part of any kind of content creation?
4. How do you touch sensitive topics while speaking to subjects?
5. Is funding really all that important?
6. Are government ads at a disadvantage because they are perceived to be boring?
7. What potential does cinema hold as a medium of behaviour change?
8. As a medium of information, how important is initiative within community?

Short-forms used in the conversation:

• PSA= Public Service Announcement
• IEC= Information Education Communication