Anne Muhia walked away from a cushy CFO post at the height of COVID, opened a neighbourhood butcher shop, and—armed with TikTok and a handful of automation tools—turned chaos into community. Tap any timestamp to jump straight to the insight you need:
00:00 Intro – Why “Unprepared” Wins
01:12 Quitting the CFO Desk
04:25 Startup Heartbreak (3-year sales cycle, 4 M KES price tag)
07:45 Distribution-App Success (Unga Farmcare, Karirana Tea)
11:05 COVID Pivot → Butcher Shop (startup costs & first-week sales)
14:30 Automation Trio (Wave, Zapier & WhatsApp API = 15 hrs saved/wk)
18:00 TikTok → 70 % of Sales funnel
21:30 Early-Intervention Mindset (six therapy sessions/week → business lesson)
24:45 Peer Mentorship Framework (5-person “board” in 24 hrs)
What you’ll learn
Pivot Math: the real costs and break-even timeline behind Anne’s “spreadsheets ➜ steaks” leap
Automation Hacks: tools that slash admin time by 40 %—links in the show notes
Mentorship Made Easy: a peer-group template you can copy this afternoon
Early-Action Advantage: Why moving before you’re “ready” beats waiting for perfect plans
🎧 Follow & rate to help us empower 10,000 African businesses—one unprepared step at a time.
#AfricanEntrepreneurship #InnovationAfrica #BusinessGrowth #CommunityBuilding