In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.
There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.
We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.
The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.
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In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.
There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.
We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.
The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.
Kelly Lichtenberger: Sales Strategies and Emotional Intelligence
Conversational Selling
21 minutes 51 seconds
1 year ago
Kelly Lichtenberger: Sales Strategies and Emotional Intelligence
About Kelly Lichtenberger: Kelly Lichtenberger has a strong background in sales and marketing, with experience in various leadership roles. From 2021 onwards, she has worked as the Global Head of Sales Development at Avanan. Before this, she worked at The InsideOut Technologies Company as a Principal, focusing on building and optimizing Inside Sales teams. From 2017 to 2019, Kelly held multiple roles at Razberi Technologies, including Vice President of Marketing and Inside Sales. She was key in delivering network video recording, cyber security, and remote health management solutions during her time there. Before that, Kelly was the President of Consulting Services Group (CSG), where they provided superior customer experience and implemented top talent and technologies for business success. Kelly was also involved in building high-performance sales teams and instituting best-selling processes at Carousel Industries as the Vice President of Inside Sales. Overall, Kelly Lichtenberger has a wealth of experience in sales development, marketing, and team management and has consistently demonstrated success in driving revenue growth and achieving results. Check out the latest episode of our Conversational Selling podcast to learn more about Kelly.
In this episode, Nancy and Kelly discuss the following:
• Value of the human element in sales despite advancements in AI
• Overcoming fear of rejection in cold calling
• Differing views on the use of scripts in sales calls
• Building and maintaining successful inside sales teams
• Role of emotional intelligence (EQ) in prospecting and sales
• Benefits of emotional intelligence for women in sales
Key Takeaways:
o You can have a script, but knowing how to play within that keeps the human element there.
o Women do phenomenally at sales.
o The worst answer in sales is "maybe."
o We all have a mutual benefit for everybody, being happy and wanting to stay.
"I still very much believe in the human element. We hear a lot about AI and tools, what these tools can do, and what this system can do. We miss a big part of the sales cycle when we leave out the human element. I talk to my team often about this, and I think what happens is it comes down to skill set. There are a lot of people who don't have the skill set to use the phone as a selling device appropriately. So, it's easier to say it doesn't work and it's dead. The more people say that, the more it helps me and my teams because it opens the doors. Fewer people are calling, so I'll get through." – KELLY
"So, when you think about emotional intelligence, it's the same as EQ. People have heard of IQ, which is knowing how. EQ is knowing you. Emotional intelligence encompasses self-awareness, self-regulation, motivation, empathy, and social skills. It's really about adding the human element into sales. When working with a team, I tell them, "We're not going in to sell on step one of the first conversation. We're looking at how to build a relationship, even in your personal life. It's about being you." One of the things that people forget to do often is to focus so much on the product know-how and forget that there's an actual person on the other end. Do we understand their role? Their pain points? What would be helpful to them in their position? If you're facing rejections, know how to handle it, pivot, and not get upset if you have a day where there are many hang-ups or didn't get through and set up the demo. Knowing that motivation, if you're not doing those things again, how do you turn something like cold calling into a skill set and not just give up because it's not working for you? Many people do. Then again, they want to say, "This didn't work." Well, maybe it's that you didn't work on that one." - KELLY
"So, active listening is a big part of emotional intelligence, which comes in a few places. It's going to come into social skills. It will come into self-awareness, but really, the social skills of understanding. Knowing when to let somebody speak and actively listening to have it be heard allows you to respond appropriately. When we call someone, I must remind them that they may not always love our product or think that everyone on the planet needs it, but not everybody does, or maybe they don't see it. So, how do we have conversations to open up what they need? And if we fit, great. If we don't, then at least know how to build that relationship because, down the road, there might be something new added into your line of products that they could need." – KELLY
Connect with Kelly Lichtenberger:
o LinkedIn: www.linkedin.com/in/kellylichtenberger
o Avanan: www.avanan.com
Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
Connect with Nancy Calabrese:
o Twitter: https://twitter.com/oneofakindsales
o Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
o Website: https://oneofakindsales.com
o Phone: 908-879-2911
o LinkedIn: https://www.linkedin.com/in/ncalabrese/
o Email: leads@oneofakindsales.com
Conversational Selling
In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.
There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.
We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.
The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.
