As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)?

That channel is social media, and if used correctly, it can be the secret to cutting through sales noise.

Julie Atherton, the founder of Small Wonder, a social media transformation advisory and marketing consultancy, has spent the past 15 years researching social media's role in a buying cycle. Today, she joins Sammi for the Season 3 finale to share her best practices for starting, and continuing, conversations with both prospects and buyers through social media.

You can connect with Sammi and Julie on Twitter @sammireinstein, @DriftPodcasts, and @JulieAthertonSW.

Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

Get Julie's newest book, B2B Social Selling Strategy for 20% with the code AMK20: koganpage.com/B2BSocialSelling

Learn more from Julie: https://digitalmarketinginstitute.com/blog/authors/julie-atherton