We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human. So, why then, are we hearing all this talk about the importance of integrating artificial intelligence into marketing and sales strategies?

To kick off Season 2 of Conversation Starters, Lauren Creedon, Drift's Group AI Product Lead, joins Sammi to explain the dichotomy of leveraging artificial intelligence to be more human in marketing and sales conversations.

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You can connect with Sammi, Lauren, and the Drift Podcast Network on Twitter @sammireinstein,@laurencreedon, and @DriftPodcasts.