Influencing the future - How BBTV leverages the creator economy for positive change

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Contributors

CAAT Pension Plan

28 episodes

1 month ago

Contributors is a Canadian-inspired podcast showcasing the innovative and strategic contributions leaders make today to ensure a better future for Canada. Host Russell Evans from the CAAT Pension Plan sits down with leaders who are committed to making meaningful change beyond just the bottom line. Russell and producer Jade Towle reflect on the tangible takeaways at the end of each episode.

All content for Contributors is the property of CAAT Pension Plan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Influencing the future - How BBTV leverages the creator economy for positive change

Contributors

33 minutes 28 seconds

2 years ago

Influencing the future - How BBTV leverages the creator economy for positive change

With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell sits down with Shahrzad Rafati, Founder & CEO of Broadband TV Corp. (BBTV). BBTV is a media-tech company that is advancing the world by helping creators succeed. With over 35 million pieces of content in its purview, BBTV is the second-largest video property worldwide for unique viewers, following only Google. Russell and Shahrzad discuss the upsurge of the creator economy and how BBTV is empowering subject matter experts to create valuable content and develop strong partnerships. Video content is changing the way we live, learn and shop online.

After this episode, you’ll learn:

Why it’s time for Canadian businesses to embrace collaborating with subject matter expert content creators
What BBTV is doing to enable under-represented Canadian voices to reach a global audience
How BBTV’s quadruple bottom line business model enables a higher-performing organization
How Canada’s multicultural atmosphere fosters powerful leaders
The future of content – how advancements in AI are transforming the content landscape

The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.

Download your copy here: https://mailchi.mp/53b43e0152a4/3u7xfoybpi

Show Links:

Discover the power of a workplace pension here: https://www.caatpension.ca/pensions-matter/en/
Learn more about CAAT Pension Plan here: https://www.caatpension.ca/
Read the Contributors blog here: https://www.caatpension.ca/podcast/blog
Follow us on LinkedIn: https://www.linkedin.com/showcase/contributors-podcast
Follow us on Twitter: https://twitter.com/ContributorsCA