Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
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Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
The Power of Direct Response Radio in Home Service
Contractors’ Stories Podcast
56 minutes 33 seconds
9 months ago
The Power of Direct Response Radio in Home Service
Our host, Jim Klauck welcomes Jim Cosmos, his guest from Florida as they dive into the world of radio and its significant impact on the home service industry. Discover how the Blue Collar Wave and understanding your customer avatar can transform your business. Despite the digital craze, modern broadcasting holds untapped potential for service professionals, particularly those under 50 who may dismiss it as outdated. Learn the magic behind radio's influence, its dominance over TV and Facebook, and why it remains a trusted medium.
The episode delves into the demographic age group that's most lucrative, spotlighting how 50+ homeowners are still loyal to radio. It explores this pivotal audience, uncovering insights into their purchasing behavior and how contractors can capitalize. Are digital natives missing out by ignoring radio? Witness how creating demand through this "old" media can lead to direct business growth.
www.TheRadioPitchman.com
Contact Jim Klauck
#directresponseradio
Contractors’ Stories Podcast
Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
