Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
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Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
The AI Revolution in Marketing with Marcus Sheridan -'Endless Customers'
Contractors’ Stories Podcast
36 minutes 13 seconds
9 months ago
The AI Revolution in Marketing with Marcus Sheridan -'Endless Customers'
On today's episode, marketing expert, Marcus Sheridan returns to discuss significant shifts in the marketing landscape with Jim. Emphasizing the growing impact of AI, Marcus revisits his journey from founding River Pools during the financial crisis to becoming a marketing thought leader. He highlights the importance of addressing customer questions and concerns online, introducing the 'They Ask, You Answer' approach, which has become pivotal for home contractors globally.
Marcus shares the evolution of his business from a small pool company to a leading franchise, underlining the power of inbound and content marketing. He elaborates on the importance of price transparency and the need for businesses to adapt to changing consumer expectations, helping them build trust with their audience.
Additionally, he stresses the need for businesses to think like media companies to stay relevant and successful, especially with the rise of private equity in the home service industry. By leveraging modern tools and shifting perspectives, businesses can attract more leads and strengthen their market position.
Get Marcus' New Book - Endless Customers
https://www.theradiopitchman.com
https://www.impactplus.com/what-is-they-ask-you-answer
#marcussheridan#theyaskyouanswer#jimklauck
Contractors’ Stories Podcast
Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
