A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting.
Dee Patel, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect, into a growing network featuring programs like This Week in Business, Marketing Matters, Moneyball, and Where AI Works. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom.
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