PR and content strategy are often viewed as separate disciplines, but when combined, they can be a powerful force for building brand authority. Content strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. PR, on the other hand, focuses on managing a company's reputation and relationships with its stakeholders.When PR is integrated into content strategy, it can help to amplify the reach and impact of content, build relationships with key influencers, and establish the brand as a thought leader in its industry.