Motorsport and golf differ from other sports in marketing because they have year-long calendars and thus a year of opportunities. How can brands capitalize on this? Ricky Paugh, Founder and Managing Partner of 1440 Sports, explores how B2B companies can utilize sports to generate engaging marketing content that builds on existing KPIs and brings customers to their products. Ricky reveals how American audiences differ from their European counterparts in motorsport. He explains how companies can use memorable experiences to build stronger partnerships with B2B buyers and develop more robust marketing content with sports.