
Everyone creates content today. From seniors on TikTok to brands on Instagram. With so much content at the tips of our fingers, how can marketers create content that engages with their target audience and leads to successful conversions?
Jonathan Maxim and Kale Panoho, the co-founders of K&J Growth, explore how they’ve helped brands with their hook-problem-solution framework to reach the right leads and secure new customers. Jonathan breaks down how sales and marketing teams can develop synergy. Kale reveals how they use data to fuel their creative outputs. They explain how Kale went viral on LinkedIn and their strategies to create leverage content. As they look forward, they predict the future of content with the domination of short-form content.
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