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Content Worth Creating
Media One Creative Inc.
9 episodes
3 days ago
Content Worth Creating brings you conversations with top marketers who share their stories and perspectives on the world of marketing, advertising, and entertainment. Each week, join our host, Derek Rider, Media One Creative CEO and Co-Founder, as he interviews Vice Presidents of Marketing and Chief Marketing Officers from Fortune 500 companies. Derek will also bring on Media One Creative team members and other entrepreneurs for their insights on creating content. Tune in to Content Worth Creating if you want to learn about the world of marketing from the people who shape it!
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Marketing
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All content for Content Worth Creating is the property of Media One Creative Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Content Worth Creating brings you conversations with top marketers who share their stories and perspectives on the world of marketing, advertising, and entertainment. Each week, join our host, Derek Rider, Media One Creative CEO and Co-Founder, as he interviews Vice Presidents of Marketing and Chief Marketing Officers from Fortune 500 companies. Derek will also bring on Media One Creative team members and other entrepreneurs for their insights on creating content. Tune in to Content Worth Creating if you want to learn about the world of marketing from the people who shape it!
Show more...
Marketing
Business
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Crafting Meaningful Branded Documentaries with Cris Graves, Wendy Polowin & Jesus Silva from Mary Kay’s Forest of Hope
Content Worth Creating
14 minutes 6 seconds
3 years ago
Crafting Meaningful Branded Documentaries with Cris Graves, Wendy Polowin & Jesus Silva from Mary Kay’s Forest of Hope

In Monterrey, Mexico, Angélica Torres, a 71 year-young woman, dedicates her life to nurturing and rebuilding the forest near her town of Laguna de Sánchez. And in doing so, Angélica inspires and uplifts her local community of women through their conservancy work.

Angélica is at the center of the short documentary, Forest of Hope, executive produced by Mary Kay. The doc has two Official Selections awards (with laurels) from the North Dakota Environmental Rights Film Festival and Hot Springs International Women's Film Festival and has become a semi-finalist for Films for the Forest Festival.

Director Cris Graves, producer Wendy Polowin, and editor Jesus Silva explore the making of this film in this episode of the podcast.

They discuss finding this story, shooting in a remote area with a remote team during the pandemic, and how brands can create documentaries like this to forge a deeper connection with their audiences.

Learn more about the film here:

https://monterreyforestofhope.com

Content Worth Creating
Content Worth Creating brings you conversations with top marketers who share their stories and perspectives on the world of marketing, advertising, and entertainment. Each week, join our host, Derek Rider, Media One Creative CEO and Co-Founder, as he interviews Vice Presidents of Marketing and Chief Marketing Officers from Fortune 500 companies. Derek will also bring on Media One Creative team members and other entrepreneurs for their insights on creating content. Tune in to Content Worth Creating if you want to learn about the world of marketing from the people who shape it!