Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
39 episodes
9 months ago
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
All content for Content That Moves - The Brand Storytelling Podcast is the property of Credo Nonfiction & Brand Storytelling and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast
Content That Moves - The Brand Storytelling Podcast
37 minutes 16 seconds
1 year ago
Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast
Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.
Content That Moves - The Brand Storytelling Podcast
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
