Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
39 episodes
9 months ago
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
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Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
Ep 31: How Backcountry Builds Coalitions to Fund & Distribute Brand Films
Content That Moves - The Brand Storytelling Podcast
25 minutes 33 seconds
1 year ago
Ep 31: How Backcountry Builds Coalitions to Fund & Distribute Brand Films
Senior Brand Marketing Manager of Backcountry, Elise Day shares a behind the scenes look at the making of their film series "Venture Beyond" and why it can be beneficial to build partnships with other brands and foundations that can help with funding, distribution and reach of top-tier storytelling content.
Content That Moves - The Brand Storytelling Podcast
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
