Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
39 episodes
9 months ago
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
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Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
Ep 26: Distribution & Promotion of Brand Funded Films with Marcus Peterzell
Content That Moves - The Brand Storytelling Podcast
42 minutes 48 seconds
2 years ago
Ep 26: Distribution & Promotion of Brand Funded Films with Marcus Peterzell
Founder of Passion Point Collective Marcus Peterzell breaks down the difference between brand funded films and branded entertainment. He shares best practices from successes he’s had distributing, marketing and promoting brand funded films - including projects for HP, 3M, Aflec & Neutrogena.
Content That Moves - The Brand Storytelling Podcast
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
