Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
39 episodes
9 months ago
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
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Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
Ep 23: How A New Brand Film Certification Program Equips Brand Storytellers
Content That Moves - The Brand Storytelling Podcast
37 minutes 43 seconds
3 years ago
Ep 23: How A New Brand Film Certification Program Equips Brand Storytellers
Dr. Stephen Marshall from East Tennessee State University, Marc Battaglia of Story & Strategy and Rick Parkhill from Brand Storytelling give an inside look at a first-in-class Brand Film Certification Program. Marc Battaglia also discusses what he observed in the state of brand filmmaking by serving as juror in the first ever Brand Storytelling Theater (film festival) and screening dozens of entries.
Content That Moves - The Brand Storytelling Podcast
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
