Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
39 episodes
9 months ago
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
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Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
Ep 22: National Forest Foundation’s Colleen Coleman on Effective Brand + Nonprofit Partnerships
Content That Moves - The Brand Storytelling Podcast
33 minutes 58 seconds
4 years ago
Ep 22: National Forest Foundation’s Colleen Coleman on Effective Brand + Nonprofit Partnerships
Director of Marketing & Communications from the National Forest Foundation Colleen Coleman chats with Jesse about the power of what’s possible when brands and nonprofits partner together, citing recent partnerships between the NFF and brands like Ford Bronco and Black Forest Gummies.
Content That Moves - The Brand Storytelling Podcast
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
