In episode 174 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the mindset shifts that are needed to elevate your organization’s content operations to the enterprise level.
If you’re in a desktop tool and everything’s working and you’re happy and you’re delivering what you’re supposed to deliver and basically it ain’t broken, then don’t fix it. You are done. What we’re talking about here is, okay, for those of you that are not in a good place, you need to level up. You need to move into structured content. You need to have a content ops organization that’s going to support that. What’s your next step to deliver at the enterprise level?
— Sarah O’Keefe


Related links:

* The business case for content operations
* Do you have efficient content ops?
* Technical debt in content operations
* Content Ops Forecast: Mostly Sunny With A Chance Of Chaos (webinar)

LinkedIn:

* Sarah O’Keefe
* Alan Pringle

Transcript:
Disclaimer: This is a machine-generated transcript with edits.
Alan Pringle: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we talk about setting up your content operations for success. Hey everyone, I am Alan Pringle and I am back here with Sarah O ‘Keefe in yet another podcast episode today. Hello, Sarah.
Sarah O’Keefe: Hey there.
AP: Sarah and I have been chatting about this issue. It’s kind of been this nebulous thing floating around and we’re gonna try to nail it down a little bit more in this conversation today. This idea of setting up your organization for success and their content operations. And to start the conversation, let’s just put it out there. Let’s define content ops. What are content operations, Sarah?
SO: Content strategy is the plan. What are we going to do, how do we want to approach it? Content ops is the system that puts all of that in place. And the reason that content ops these days is a big topic of conversation is because content ops in sort of a desktop world is, well, we’re going to buy this tool, and then we’re going to build some templates, and then we’re going to use them consistently. And the end, right? That’s pretty straightforward. But content operations in a modern content production environment means that we’re talking about lot of different kinds of automation and integration. So the tools are getting bigger, they’re scarier, they’re more enterprise level as opposed to a little desktop thing. And configuring a component content management system, connecting it to your web CMS and feeding the content that you’re generating in your CCMS, your component content management system, into other systems via some sort of an API is a whole different kettle of fish than dealing with, you know, your basic old school unstructured authoring tool. So yeah.
AP: Right. But in their defense, for the people who are using desktop publishing, that is still content operations.
SO: Sure, it is.