AI, self-paced courses, and shifting demand for instructor-led classes—what’s next for the future of training content? In this podcast, Sarah O’Keefe and Kevin Siegel unpack the challenges, opportunities, and what it takes to adapt.
There’s probably a training company out there that’d be happy to teach me how to use WordPress. I didn’t have the time, I didn’t have the resources, nothing. So I just did it on my own. That’s one example of how you can use AI to replace some training. And when I don’t know how to do something these days, I go right to YouTube and look for a video to teach me how to do it. But given that, there are some industries where you can’t get away with that. Healthcare is an example—you’re not going to learn how to do brain surgery that someone could rely on with AI or through a YouTube video.
— Kevin Siegel
Related links:
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Is live, instructor-led training dying? (Kevin’s LinkedIn post)
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AI in the content lifecycle (white paper)
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Overview of structured learning content
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IconLogic
LinkedIn:
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Kevin Siegel
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Sarah O’Keefe
Transcript:
Introduction with ambient background music
Christine Cuellar: From Scriptorium, this is Content Operations, a show that delivers industry-leading insights for global organizations.
Bill Swallow: In the end, you have a unified experience so that people aren’t relearning how to engage with your content in every context you produce it.
SO: Change is perceived as being risky; you have to convince me that making the change is less risky than not making the change.
Alan Pringle: And at some point, you are going to have tools, technology, and processes that no longer support your needs, so if you think about that ahead of time, you’re going to be much better off.
End of introduction
SO: Hi, everyone, I’m Sarah O’Keefe. I’m here today with Kevin Siegel. Hey, Kevin.
KS: Hey, Sarah. Great to be here. Thanks for having me.
SO: Yeah, it’s great to see you. Kevin and I, for those of you that don’t know, go way back and have some epic stories about a conference in India that we went to together where we had some adventures in shopping and haggling and bartering in the middle of downtown Bangalore, as I recall.
KS: I can only tell you that if you want to go shopping in Bangalore, take Sarah. She’s far better at negotiating than I am. I’m absolutely horrible at it.
SO: And my advice is to take Alyssa Fox, who was the one that was really doing all the bartering.
KS: Really good. Yes, yes.
SO: So anyway, we are here today to talk about challenges in instructor-led training, and this came out of a LinkedIn post that Kevin put up a little while ago, which will include in the show notes. So Kevin, tell us a little bit about yourself and IconLogic, your company and what you do over there.
KS: So IconLogic, we’ve always considered ourselves to be a three-headed dragon, three-headed beast, where we do computer training, software training, so vendor-specific.
