Struggling to get the right content to the right people, exactly when and where they need it? In this podcast, Scriptorium CEO Sarah O’Keefe and Fluid Topics CEO Fabrice Lacroix explore dynamic content delivery—pushing content beyond static PDFs into flexible platforms that power search, personalization, and multi-channel distribution.
When we deliver the content, whether it’s through the APIs or the portal that you’ve built that is served by the platform, we render the content in a way that we can dynamically remove or hide parts of the content that would not apply to the context, the profile of the user. That’s the magic of a CDP. It’s delivering that content dynamically.
— Fabrice Lacroix

Related links:

* Scriptorium: Personalized content: Steps to success (white paper)
* Scriptorium: AI in the content lifecycle (white paper)
* Fluid Topics, an AI-powered content delivery platform
* Fluid Topics: What is Content Operations and Why is it Important?
* Get monthly insights on structured content, futureproof content operations, and more with our Illuminations newsletter

LinkedIn:

* Sarah O’Keefe
* Fabrice Lacroix

Transcript:
Introduction with ambient background music
Christine Cuellar: From Scriptorium, this is Content Operations, a show that delivers industry-leading insights for global organizations.
Bill Swallow: In the end, you have a unified experience so that people aren’t relearning how to engage with your content in every context you produce it.
Sarah O’Keefe: Change is perceived as being risky, you have to convince me that making the change is less risky than not making the change.
Alan Pringle: And at some point, you are going to have tools, technology, and process that no longer support your needs, so if you think about that ahead of time, you’re going to be much better off.
End of introduction
Sarah O’Keefe: Hi everyone, I’m Sarah O’Keefe and I’m here today with the CEO of Fluid Topics. Fabrice, Lacroix. Fabrice, welcome.
Fabrice Lacroix: Hey. Hi Sarah. Nice being with you today. Thanks for welcoming me.
SO: It’s nice to see you. So as many of you probably know, Fluid Topics is a content delivery portal or possibly a content delivery platform. And we’re going to talk about the difference between those two things as we get into this. So Fabrice, tell us a little bit about Fluid Topics and what that content delivery portal or maybe platform. Which one is it? What do you prefer?
FL: For us, it’s platform definitely. But you’re right, depends on where people are in this evolution process, on how they deliver content. And for many, many customers, the piece stands for a portal. You’re right, because that is the first need. That’s how they come to us, because they need a portal.
SO: Okay, so in your view, the portal is a front end, an access point for content, and then what makes it a platform rather than a portal?
FL: Probably because the goal that many companies have to achieve is delivering that content where it’s needed. It’s many places most of the time.