Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact

Content Matters

39 minutes

4 months ago

Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact

What does content marketing look like after 30 years in the business?

Amanda Salem, director of content marketing at Constant Contact, joins the show to share her journey from storytelling roots to leading a digital marketing evolution for small businesses. With deep expertise in email, automation, and AI tools, Amanda offers a clear view on how marketers can balance SEO demands with authentic customer connection—and why understanding psychographics is the secret to meaningful messaging.

In this episode, you’ll learn:

Customer-first messaging: How to put yourself in your audience’s shoes to create connection
AI as a helper: Why automation supports content creation but can’t replace knowing your customer
Beyond demographics: Using psychographics to build meaningful, targeted marketing strategies

Things to listen for:

(00:00) Welcome to the show
(02:41) Journey into content marketing

(06:36) The role of AI in content marketing

(12:28) Understanding your audience

(21:15) Understanding customer decisions
(23:17) Tech stack insights

(25:51) Balancing SEO with authentic, helpful content for customers

(36:21) Final advice on building customer relationships through learning

Resources:

Connect with Amanda: https://www.linkedin.com/in/mandasalem/
Learn more about Constant Contact: https://www.constantcontact.com/
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Learn more about our sponsor, Apollo, here: https://apollo.io