What does it take to create video content that truly connects in an era of AI tools and endless scrolling?
Drew English, CEO of Charter & Co and Forge Virtual Studios, joins Nicole to share why framing and storytelling—not just raw output—are what make video unforgettable. He breaks down how brands can use AI without losing the human touch, the three buckets of video content every marketing strategy needs, and why swinging big on brand is the smartest move in a performance-obsessed world.
In this episode, you’ll learn:
Things to listen for:
(00:00) Intro
(02:40) Ethics of editing with AI in video
(05:30) Where AI fits in video marketing
(06:48) Three buckets of video strategy explained
(10:08) Why AI fails in high-impact content
(11:57) Digital twins as risk to credibility
(16:54) Why video matters in modern marketing
(19:38) Using data to guide video strategy
(32:21) Balancing brand-building and performance marketing
Resources:
