What happens when a storyteller learns to speak the language of the C-suite?
Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing out in a crowded market, and why marketers who deeply understand business fundamentals will be the ones who thrive.
In this episode, you’ll learn:
Things to listen for:
(00:00) Welcome to the show
(00:00) Myles Carter and his journey to Trolley
(01:50) The blend of creativity and business in modern marketing
(05:23) How vertical-specific messaging impacts GTM strategy
(09:40) Making a strong business case for marketing investments
(13:19) Building organizational intuition and revenue-focused content
(15:36) Why AI can’t replace foundational marketing skills
(18:22) Storytelling, coaching, and career pivots
(23:35) Lessons from content fatigue and information overload
(37:49) Trust as a differentiator in brand marketing
(41:05) Picking the right marketing channels for focus and impact
Resources:
Learn more about our sponsor, Apollo, here: https://apollo.io
