If content is queen, how do you make her reign supreme?
We’re once again joined by Franny Harold, Content Creator at Compose.ly, who gives tips for staying consistent with social media strategies and how to avoid burnout when managing content creation. We’re also joined by Ornella Sinigaglia, Marketing Director at PressReader, who breaks down the art of storytelling in B2B marketing and the challenge of balancing multiple audiences. Ornella shares how PressReader’s brand refresh focused on building emotional connections while maintaining business impact, revealing why storytelling is the heartbeat of effective marketing.
If you’re looking to create content that resonates deeply with diverse audiences, this conversation is for you.
In this episode, you’ll learn:
Things to listen for:
(00:00) Welcome to the Show
(01:14) Advice on sustainable social media strategies
(04:17) Consistency and avoiding burnout on social media
(08:00) Introducing Ornella Sinigaglia of PressReader
(14:39) Content Creation Difference Between a B2B and B2C Audience
(17:48) How SEO and Storytelling Shape Content Strategy
(25:05) Marketing as the Heartbeat of an Organization
(35:38) Final Advice for Marketers: Stay Curious and Thorough
(36:59) Friends Matter: Celebrating Chris Bastow from Industrious
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