Is your marketing truly audience-first — or just going through the motions?
Kaylee Peterson, Director of SEO at Compose.ly, returns to the show with a soapbox moment about the realities of working with SEO agencies, what clients should expect from partners, and why education and transparency matter more than ever. We’re also joined by Adam Robles, co-founder of Reach Agency, to talk about community building, client trust, and how to guide audiences from awareness to advocacy, especially when budgets are tight and expectations are high.
In this episode, you’ll learn:
Things to listen for:
(00:00) Welcome to the show
(00:56) Kaylee discusses SEO agency challenges
(02:41) The importance of educational SEO partners
(07:04) Adam Robles introduces Reach Agency
(10:35) Balancing structure with creativity in marketing
(12:43) Developing and engaging an online community
(16:04) Addressing client objections to community interaction
(17:38) Transition from sales to agency life
(19:38) Common faux pas in community development
(21:02) Using Reddit for B2B community building
(23:17) Navigating social media challenge
(24:44) Fitting social ads into the customer journey
(31:04) The importance of customer journey ownership
(38:36) Friends Matter: UserEvidence’s 2025 CMA Technology Landscape Report
Resources:
