How Digital PR Powers Smarter, AI-Driven Content with Cristina Huré, ContactMonkey

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

How Digital PR Powers Smarter, AI-Driven Content with Cristina Huré, ContactMonkey

Content Matters

36 minutes

2 months ago

How Digital PR Powers Smarter, AI-Driven Content with Cristina Huré, ContactMonkey

What happens when content marketing, internal comms, and AI all converge in one role?

Cristina Huré, Sr. Communications & Content Marketing Manager at ContactMonkey, joins Nicole to discuss the evolving expectations for today’s content leaders. From her roots in journalism and PR to navigating sales enablement and product marketing, Cristina shares how she’s adapting her strategy for a world where every channel and every touchpoint matters. Cristina also explores how AI is helping her extract customer insights at scale, why digital PR is having a resurgence, and how internal communications can learn from external marketing best practices to drive real engagement.

In this episode, you’ll learn:

How to apply digital PR and reputation strategy in an AI-influenced content world
What internal comms teams can borrow from modern marketing playbooks
How to turn customer call data into smarter, more strategic content decisions

Things to listen for:

(00:00) Intro

(02:46) Editorial vs. content marketing

(03:58) The role of data in content marketing

(05:13) The resurgence of digital PR

(11:57) Content strategy at ContactMonkey

(20:27) Direct mail campaigns in a digital world

(24:40) Embracing AI in marketing

(35:28) Advice for marketers

Resources:

Connect with Cristina: https://www.linkedin.com/in/cristinahure/
Learn more about ContactMonkey: https://www.contactmonkey.com/
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Clutch, here: https://clutch.co/