How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride

Content Matters

29 minutes

1 month ago

How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride

What could go wrong when using AI to scale your content?

Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in content creation, and why transparency with customers has become one of Tailride’s greatest assets.

In this episode, you’ll learn:

How scaling AI content too quickly can trigger an SEO collapse on a new domain
Why human oversight still matters when building authority and trust in search
What startups can do to rebuild and future-proof their SEO strategies

Things to listen for:

(00:00) Intro

(01:02) The LinkedIn post that started it all

(01:36) Initial success with AI in SEO

(02:19) Facing the Google penalty

(03:23) Troubleshooting the issue

(07:02) Scaling AI-driven content cautiously

(11:28) Balancing AI and human input

(18:12) Transparency and authenticity in business

(25:58) Mastering marketing with AI

(27:13) The aftermath of the viral LinkedIn post

Resources:

Connect with Miki: https://www.linkedin.com/in/miquelpalet/
Learn more about Tailride: https://tailride.so
Check out Miki’s blog post “We Got Hit by a Google Penalty After Publishing 22,000 AI Pages. Here's What Happened” here: https://tailride.so/blog/google-penalty-22000-ai-pages
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Clutch, here: https://clutch.co/contentmatters