AI, SEO, and the New Rules of Relevance with Chris Raulf, Boulder SEO Marketing

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

AI, SEO, and the New Rules of Relevance with Chris Raulf, Boulder SEO Marketing

Content Matters

32 minutes

2 months ago

AI, SEO, and the New Rules of Relevance with Chris Raulf, Boulder SEO Marketing

What does it mean to optimize for search in a world reshaped by generative AI?

Chris Raulf, international AI SEO expert and founder of Boulder SEO Marketing, joins Nicole to explore how search behavior, SEO methodology, and content creation are evolving fast, and what marketers need to do to stay ahead. He shares how AI has shifted both the tools and expectations in SEO, how his team developed their own AI agent to automate workflows, and why content quality still reigns supreme in a zero-click search landscape.

In this episode, you’ll learn:

Why understanding buyer behavior is essential in the age of long-tail AI queries
How to leverage AI agents to streamline content creation without losing quality
What marketers must do now to stay competitive as SEO and AI converge

Things to listen for:

(00:00) Intro

(01:36) The evolution of SEO

(02:11) Generative Engine Optimization (GEO)

(06:29) Content creation and audience connection

(08:25) The role of long-tail keywords

(13:19) Google's market share and AI integration

(18:56) AI tools and job automation

(21:24) Building AI workflows

(28:41) How to navigate the changing landscape

Resources:

Connect with Chris: https://www.linkedin.com/in/chrisraulf/
Chris’s official website: https://chrisraulf.com
Learn more about Boulder SEO Marketing: https://boulderseomarketing.com
Boulder SEO Marketing’s AI SEO Training Course: https://boulderseomarketing.com/seo-training-course/
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Apollo, here: https://www.apollo.io/