Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly

Content Matters

31 minutes

5 months ago

Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly

What happens when a career agency content lead takes their talents in-house?

Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Stephanie brings a rare combination of deep empathy and sharp execution, sharing how solo travel, ghostwriting, and global teams have shaped her approach to content.

In this episode, you’ll learn:

From Chaos to Clarity: How to work with stakeholders without diluting your message
AI with Integrity: The guidelines that keep automation from sabotaging content quality
Empathy as a Differentiator: Writing for marketers without losing authenticity

Things to listen for:
(00:00) Welcome to the show
(01:09) Stephanie's journey into content marketing
(04:07) Transition from agency to in-house
(05:14) Challenges of content marketing
(13:40) Empathy in content marketing
(17:44) AI and content strategy
(27:18) Aligning organizational goals

Resources:
Connect with Stephanie: https://www.linkedin.com/in/stephanie-yoder/
Learn more about Rebrandly: https://www.rebrandly.com
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Apollo, here: https://apollo.io