Adapting Your Content Strategy for the AI Search Era with Kaylee Peterson, Compose.ly

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Content Matters

Compose.ly

28 episodes

1 day ago

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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Marketing

Business

Adapting Your Content Strategy for the AI Search Era with Kaylee Peterson, Compose.ly

Content Matters

31 minutes

3 months ago

Adapting Your Content Strategy for the AI Search Era with Kaylee Peterson, Compose.ly

In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve?

Kaylee Peterson, Director of SEO at Compose.ly, joins Nicole to talk about the evolving landscape of AI search and content strategy. They discuss how Google’s increasing reliance on AI is changing the game for SEO and content creators, and how brands can adapt to stay visible in an AI-first world. Kaylee shares insights on leveraging AI tools, understanding the shifting dynamics of organic traffic, and the importance of building brand authority to thrive in the new search era.

In this episode, you’ll learn:

How AI search is influencing SEO and content visibility
Why brand authority and thought leadership matter more than ever
What strategies can help you future-proof your SEO efforts in the AI-driven world

Things to listen for:

(00:00) Intro

(02:55) Current state of AI in Google search

(04:59) How AI is impacting SEO

(08:39) Understanding LLMs and content strategy

(12:55) Effective tracking and reporting techniques

(18:43) Adapting marketing strategies for AI

(25:01) Future-proofing SEO and content creation

(30:57) How to navigate the future of content and AI

Resources:

Connect with Kaylee: https://www.linkedin.com/in/kp3t3z/
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Clutch, here: https://clutch.co/