In this episode, Justin sits down with Holly Jean Jackson—a systems expert and entrepreneur—to unpack what really keeps content marketing from working: lack of strategy, structure, and follow-through.

They dig into how systems can eliminate burnout, why repetition is your best friend in marketing, and how data (not just gut instinct) can help you make smarter content decisions. Holly also shares practical tips for using LinkedIn to spark real partnerships—and why most entrepreneurs are missing out by not following up.

If you’re overwhelmed by content creation or struggling to turn visibility into results, this conversation is packed with simple, actionable strategies to help your marketing finally start working with you—not against you.

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Repetition in content marketing is essential for success.

• Data-driven decision-making can enhance business strategies.

• Creating systems can alleviate burnout for entrepreneurs.

• Follow-up is crucial in both marketing and sales processes.

• LinkedIn is a powerful tool for building partnerships.

• Annual content planning helps in strategic execution.

• Automation can streamline initial outreach efforts.

• Customizing KPIs is important for measuring success.

• Effective content strategies can lead to significant revenue growth.

• Systems help maintain relevance and drive results.

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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

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