In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humility in marketing, the acceptance of failure as a learning process, and the need for marketers to adapt their strategies based on audience responses.

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Here are several topics we cover in this episode:

- Content marketing requires understanding what works behind the scenes.

- Cold emailing can be an effective way to engage potential clients.

- Crafting engaging content is crucial for capturing attention.

- The 'hands-up shoulder shrug' approach fosters humble curiosity.

- Failure in marketing is a learning opportunity, not a reflection of ability.

- Shorter emails often yield better engagement, but context matters.

- Humor in content must be carefully considered to avoid misinterpretation.

- Engagement strategies should evolve with audience preferences.

- Collaboration with non-marketers can lead to innovative ideas.

- Being humble and curious can enhance marketing effectiveness.

Enjoy and thanks for watching!