In this episode, we sit down with Janine Coombs to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience.
We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Blogging can be a powerful tool for content marketing.
- Clarity in offers is crucial for business success.
- Writing can serve as a therapeutic process for marketers.
- Engaging with clients directly can yield valuable insights.
- Content should align with personal strengths and interests.
- Consistency in content creation leads to better engagement.
- SEO can play a role in attracting clients through blogs.
- Repurposing content can maximize its reach and effectiveness.
- Understanding client challenges helps tailor marketing strategies.
- Don't be afraid to put yourself out there and connect with others.
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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
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