In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral.

We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for connection and how to use your content to build trust that actually leads to business growth.

If you're creating content but not seeing traction, this conversation will help you realign your strategy around what truly moves the needle: people.

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Content marketing is about understanding the behind-the-scenes success of others.

• Your content should be distributed across multiple platforms.

• Building relationships is more important than chasing downloads.

• Podcasts can serve as a tool for deepening relationships.

• Consistency in content creation leads to success.

• Every piece of content can be repurposed for different platforms.

• Having a clear purpose for your podcast is essential.

• A content strategy helps streamline your efforts.

• Engaging in conversations can lead to valuable content ideas.

• Relationships are the foundation of business success.

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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

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