In this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their marketing goals and create impactful content that resonates with their audience.

Takeaways: - Content marketing requires understanding the 'why' behind actions. - A fractional CMO can make corporate marketing accessible to small businesses. - Short form video is a powerful tool but not always the right choice. - Creating content should be a balance of structure and emotion. - Listening to your audience is crucial for effective content creation. - Human insights drive successful marketing strategies. - Content should add value to the audience's experience. - Regular content creation helps maintain audience engagement. - AI tools can assist in generating content ideas but human touch is essential. - Consistency in content creation is key to building an audience.