In this podcast episode, Justin Vajko interviews Matthew Proctor, a seasoned content marketer with over 15 years of experience.

Here are several topics we cover:

- Content marketing requires a long-term commitment.

- High-stakes industries value quality content.

- AI can assist but lacks the ability to build trust.

- Webinars should focus on education, not sales.

- Video content is essential for modern marketing strategies.

- Effective content marketing combines various distribution channels.

- Understanding client pain points is crucial for content creation.

- Building a personal brand through consistent content is powerful.

- Trust in the process of content marketing is vital.

- Networking and referrals play a significant role in client acquisition.

Enjoy and thanks for watching!