Madder Much, a brand created by Studio Indieco, is dedicated to fostering collaboration and creativity. They aim to inspire makers, and writers to share their journeys and contribute to a more thoughtful and sustainable practice.

Their celebration of Indian craftsmanship highlights the beautiful and natural colors that are derived from nature.

Madder Much credits their success to their commitment to good design and high-quality products, consistently delivering value over time, setting them apart in a crowded market.

Their Instagram strategy constantly evolves to keep things fresh and engaging for their audience. They experiment with various designs and concepts, understanding that staying stagnant can quickly lose their audience's attention.

The founder's decision to work alongside the artisans and showcase the human element of the brand has been a game-changer for Madder Much. By sharing behind-the-scenes glimpses of events, the making of their products, and the people behind the brand, they have been able to establish a strong connection with their customers.

Madder Much prides itself on being authentic and transparent. They openly share their journey and even their mistakes, generating curiosity and excitement among their audience, who eagerly anticipate new offerings and flavors.