A Curve Story is a brand that creates clothes for women of all sizes. The founder believes that the notion of an "ideal body type" is unfair to those whose bodies do not conform to unrealistic standards set by society and high-fashion.

They prioritize designing clothes that fit each unique body and empower women to feel confident and love themselves. During the pandemic, their mission became even more important as people struggled with body image issues and searched for comfortable clothing options. A Curve Story celebrated this diversity and made sure everyone felt seen and heard.

Unlike other Indian brands, A Curve Story focuses on personalized content that considers each customer's needs and vulnerabilities. They aim to maintain an authentic and relatable tone across all communication channels.

To promote inclusivity, A Curve Story features their own customers as models, providing honest feedback and empowering people to feel accepted and confident in what they wear. This approach has helped them build a loyal following of brand advocates.