Bare Necessities is an Indian sustainable personal care brand that creates eco-friendly alternatives to everyday products. Their core philosophy revolves around creating products that are gentle on the environment, good for the body, and mindful of the wallet.

What sets Bare Necessities apart from its competitors is their commitment to reducing waste and minimizing their environmental impact. They achieve this by using natural ingredients, compostable packaging, and reusable containers, eliminating the need for single-use plastic.

Their content creation process revolves around the team coming up with ideas and what's happening around. When it comes to reels, what they do is show the behind the scenes, the team working on a project, and of course a few things that are related to their products.

They invest heavily in educating people about sustainability, as they believe content marketing is the way to build a brand and educate customers about the niche.

We had an insightful conversation on more things, so dive into the podcast to listen to it.