SkinWorks, a beauty brand that offers freshly handmade skincare products made with love just for you. Nehaa Juneja founded SkinWorks, whose passion for skincare and beauty began when she witnessed her mother making magic potions right in their kitchen.
They began their journey by experimenting with making skincare products at home and attending flea markets to give away free products for people to try.
Skinworks' marketing strategy is unique. Instead of focusing on influencer marketing, they opted for small influencers and users to use their products and share content with them. As a new brand, they believed that pouring money into advertisements might not be the best option. Instead, they focused on bartering, sending across products to people and acquiring them as customers.
Their main focus was on free sampling at pop-up shops to acquire customers. The founders of Skinworks believed that by providing free samples, people could try their products and decide if they wanted to buy them. This strategy helped them build a loyal customer base.
As a skincare brand, Skinworks' main goal was to create natural skincare products that people could use without worrying about harmful chemicals. They believed that everyone deserves access to natural skincare products that are both safe and effective.