Papacream is a premium ice cream brand with unique flavors that caters to a large audience in India.
What sets Papacream apart from its competitors is their dynamic marketing strategy. They started off by using traditional PR methods like print media, newspaper and other publications. However, their focus has now shifted towards social media platforms like Instagram, where they display their products in various setups and add a unique story to each one.
The brand's core focus is messaging and branding. They use simple color palettes and maintain a clear, concise message. They keep their ad copies for ice cream and cakes quirky and crispy by using playful language.
On Instagram, Papacream's visual identity is well-defined, and they focus heavily on creating engaging reels. The brand's founder is often featured as the face of the brand, and they frequently share behind-the-scenes glimpses of events, the making of their ice creams, and the people behind the brand.
Papacream believes in projecting their brand as authentic and transparent. Even when they make mistakes, they are open about it, sharing the process of exploring a new flavor and how long it took to develop it. This approach generates curiosity among their customers, who eagerly await the launch of new flavors.