Minimul is a sustainable brand that creates women's clothing, apparel, and home furnishings with minimal use of resources, chemicals, and labor. They use eco-friendly materials like coconut shell buttons and 99% paper packaging and completely avoid plastic. Their designs are basic and minimal, catering to everyday essentials that are affordable for everyone.
The founder strongly believes in giving her best and putting in all the effort to make things work. She believes that there is no backup plan and the only way to succeed is to give your all.
One of the brand's key focuses is minimalism, creating simple yet elegant products with the highest quality materials. This attention to detail has helped them create a loyal customer base.
The founder is the face of the brand and often shares her journey and latest products with the audience. This personal touch has helped the brand connect with customers on a deeper level.
On social media, Minimul showcases their products in detail with a minimalistic Instagram feed. This approach has helped them stand out in the crowded market and become a leader in the minimalist fashion space.