Hapiso, a brand that is dedicated to promoting a more environmentally conscious way of life, strives to provide safe and guilt-free products to its consumers. By making these products more accessible, Hapiso is enabling a larger audience to participate in sustainable living practices.

Their innovative approach eliminates the need for overdosing, preserving fabrics and keeping clothes looking bright for longer periods of time.

Starting as a home-based experiment with laundry pods, Hapiso tested their product with a small group of friends and family members to assess its effectiveness in cleaning clothes.

Through Instagram, Hapiso creates relatable content that highlights the struggles of traditional detergent use and the benefits of using laundry pods. This includes short-form video content such as reels and stories.

The brand's packaging is eco-friendly and minimalist, reflecting their commitment to sustainability. Hapiso takes pride in its eco-friendly ethos and has received positive feedback from customers who appreciate this approach.

Acknowledging that the product has recurring use, Hapiso introduced a subscription model based on feedback from their customers.