S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

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Content Design Podcast

Vanessa Barlow

17 episodes

9 months ago

Are you inundated with emails requesting content? Do you spend ages going through different data sources? Do you find yourself doing the same tasks again and again?Danny shares his tips and tricks for speeding up your content delivery so you spend less time on admin and repetitive tasks. From interactive dashboards and live data alerts to automation using tools like Zapier, Danny shares how to make your content life easier. Text the podcast

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Design

Arts,

Technology

S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Content Design Podcast

42 minutes

6 years ago

S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media...