In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry.

With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change.

Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity.

Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.