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Content Conscious
Callie Brooks
18 episodes
9 months ago
Welcome, dreamers and visionaries, to another episode of [Content Conscious]. Today, we're diving into a topic that's essential for anyone looking to create not just a prosperous future, but a meaningful and impactful one: Being Content Conscious. I’m [Callie Brooks], and I’m thrilled to have you here as we explore how being intentional with the content we consume and create can shape not only our personal journeys but also the world around us.
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Marketing
Business
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All content for Content Conscious is the property of Callie Brooks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome, dreamers and visionaries, to another episode of [Content Conscious]. Today, we're diving into a topic that's essential for anyone looking to create not just a prosperous future, but a meaningful and impactful one: Being Content Conscious. I’m [Callie Brooks], and I’m thrilled to have you here as we explore how being intentional with the content we consume and create can shape not only our personal journeys but also the world around us.
Show more...
Marketing
Business
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Episode 5 - Beware of Sales Tactics
Content Conscious
17 minutes
1 year ago
Episode 5 - Beware of Sales Tactics
In this episode of the Content Conscious podcast, host Callie delves into manipulative sales tactics used by both online and local retail outlets, highlighting their impacts on consumer behavior. The episode breaks down strategies such as urgency and scarcity tactics, personalization and retargeting, social proof and fear of missing out (FOMO), and the offering of subscription and loyalty programs in a digital marketplace. Furthermore, Callie explains the use of personalized interactions, limited-time sales, and strategic product placement in physical stores. By comparing data-driven online methods to personal, relationship-based local tactics, listeners learn how to navigate both retail environments and make more informed choices. Additionally, the episode discusses common emotional sales pitches used both online and locally, stressing the importance of standing firm to a budget, critical product research, and avoiding emotional manipulation.
Content Conscious
Welcome, dreamers and visionaries, to another episode of [Content Conscious]. Today, we're diving into a topic that's essential for anyone looking to create not just a prosperous future, but a meaningful and impactful one: Being Content Conscious. I’m [Callie Brooks], and I’m thrilled to have you here as we explore how being intentional with the content we consume and create can shape not only our personal journeys but also the world around us.