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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
"The metaphor that I like to use is operating less like an assembly line, which is what a lot of companies would kind of think of, and more like a Formula One pit crew."
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."