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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
