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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
Melissa Zehner, Director of Content at Foundation Marketing
Content Bounce House
39 minutes
3 years ago
Melissa Zehner, Director of Content at Foundation Marketing
"The idea is to really determine outcomes first. Do you wanna build your brand? Do you wanna drive website traffic? Are you looking to engage more people on social media? Once you have those outcomes identified, then it's really easy to reverse engineer a strategy and figure out what you need to be doing or what levers you need to pull to make that happen."
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
